Maev Taps Surging Demand for Single-Ingredient Dog Treats with New Chicken Breast and Chicken Hearts

Maev’s Chicken Breast, Chicken Hearts, and Beef Liver Freeze-Dried Treats

As dog parents bring the same focus on protein, quality, and health to their dogs’ diets as they do to their own, Maev makes treat time more nutritious

AUSTIN, TX, UNITED STATES, October 20, 2026 /EINPresswire.com/ -- Maev, the human-grade, whole-ingredient dog food brand dedicated to supporting dogs’ long-term health and making real nutrition simpler for dog parents, introduces two new additions to its bestselling line of Freeze-Dried Treats: Chicken Breast and Chicken Hearts. Made from 100% USDA-certified, human-grade raw chicken breast and chicken hearts, the treats are made with just one ingredient and no fillers, synthetics, artificials, preservatives, or additives, giving dog parents a treat option they can trust.

Following the success of Maev’s Freeze-Dried Beef Liver Treats, launched in 2024, the new varieties come as searches for “single-ingredient dog treats” rise 85% year-over-year, signaling growing interest in simpler, more intentional pet nutrition.

- Freeze-Dried Chicken Breast Treats: Made with 100% USDA-certified, human-grade raw chicken breast. Naturally lean, easy to digest, highly palatable, and rich in essential amino acids, Chicken Breast provides high-quality protein that helps support lean muscle, recovery, healthy skin and coat, and immune function. Its naturally low fat content also makes it a satisfying option for dogs with sensitive digestion or those that are overweight or less active.

- Freeze-Dried Chicken Hearts Treats: Made with 100% USDA-certified, human-grade raw chicken hearts. Naturally rich in taurine, B vitamins, iron, zinc, and CoQ10, Chicken Hearts offer a nutrient-dense source of protein with just three calories per treat. These nutrients help support heart health, energy metabolism, healthy vision, immune function, and the nervous system.

- 16-Ounce Freeze-Dried Beef Liver Treats: Maev’s bestselling Beef Liver Treats are now available in a value-size bag, offering 30% savings per ounce compared with the 4.4-ounce bag. Beef liver is naturally rich in folate, iron, vitamins A and B, and copper, making the larger format ideal for everyday treats, from training and enrichment to meal topping.

“Dog parents are starting to think about their dogs’ food the way they think about their own,” says Katie Spies, Founder and CEO of Maev. “They’re looking for food that supports longevity and they don’t want to compromise on the fun. We think treats should be part of that equation, not the exception. With Maev's treats, dog parents get simple, whole-ingredient options that are just as thoughtful as the rest of their dog’s diet.”

As consumers pay closer attention to the ingredients in their own food, they are bringing the same consideration to what they feed their dogs. Maev’s new Single-Ingredient Freeze-Dried Treats meet this moment, while also tapping into human “little treat” culture which has turned small, everyday indulgences into a treasured ritual. Dog parents are bringing that same spirit of joy and reward into life with their dogs, looking for options that support long-term health without taking the fun out of treat time.

Maev’s Chicken Breast, Chicken Hearts, and Beef Liver Freeze-Dried Treats are available at meetmaev.com, Amazon, Chewy, and TikTok Shop. Chicken Breast, Chicken Hearts, and the 4.4-ounce Beef Liver Treats are priced at $19; the new 16-ounce Beef Liver Treats are $39.99.

ABOUT MAEV
Maev is the only fresh, ready-to-eat dog food made with human-grade, whole ingredients you can see in the bowl. Created to radically improve the health and happiness of dogs and Dog Parents everywhere, Maev works with veterinary nutritionists to craft complete and balanced fresh-frozen food blends that are high in protein and made from only whole ingredients to support longevity, vitality, and everyday joy. Maev is also Clean Label Purity Project Award certified, recognizing its commitment to ingredient transparency and clean-label standards. Follow along @meetmaev and learn more at meetmaev.com.

FAQ:

What are Maev’s Freeze-Dried Treats?
Single-ingredient dog treats made with 100% USDA-certified, human-grade protein and no fillers, synthetics, preservatives, or additives.

What are the new varieties of Maev’s Freeze-Dried Dog Treats?
Chicken Breast, a lean protein rich in essential amino acids, and Chicken Hearts, naturally rich in taurine, B vitamins, iron, zinc, and CoQ10.

How can Maev's treats be used?
As training treats, everyday snacks, or meal toppers.

Where can I buy Maev’s treats?
Maev’s Freeze-Dried Treats are available on meetmaev.com, Amazon, Chewy, and TikTok Shop.

Molly Dunn
Isetta
maev@isetta.co
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